MA BSAS Social Marketing Toolkit: Guide for programs creating health communications

MA BSAS Social Marketing Toolkit: Guide for programs creating health communications
Format: Toolkit
Audience: For general audience
Item Number: SA3517

This toolkit guide was developed by staff from the MA Department of Public Health Bureau of Substance Abuse Services (BSAS) Prevention Unit assisted by the Substance Abuse Mental Health Service Administration's Center for the Application of Prevention Technologies/Northeast Resource Team (CAPT). Topics and tools cover a step-by-step social marketing model. Based on a MA version of CDCynergy it also includes BSAS pilot protocols for creating effective print electronic or other resources.
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